MyFitnessPal
MyFitnessPal – Small Steps Campaign
Date
January, 2024
Client
MyFitnessPal
Category
Commercial
The Result
0
Pieces of National Coverage
0
Pieces of Coverage
0
m+
Reach
Challenge
As part of their Small Steps Campaign, MyFitnessPal used the month of January as an opportunity to bust myths that fad diets work and instead highlight the big difference small and gradual steps can make when it comes to weight loss.
Our Approach
Spearheaded by Olympic Gold Medalist Greg Rutherford and armed with new data which highlighted the average length of time Brits stick to diets in the new year and which fad diets were perceived to be the biggest waste of time, the broadcast element of the campaign spanned two days and delivered national coverage across Heart Breakfast, Jeremy Vine on 5, Sky News, LBC, and Times Radio.
