Doritos
Maximising One Hour With A Lioness
Date
February, 2024
Client
Doritos
Category
Commercial
The result
6
Interviews with National Media – Sky, 5Live, Radio 4 (Woman’s Hour), Channel 5 News, Times Radio
0
m+
Reach
0
Audio content distributed to regional commercial broadcasters
Challenge
BF media were tasked by Splendid Communications to help amplify the launch of For The Bold in Everyone, a campaign that aims to to celebrate those who defy stereotypes and encourage the nation to express themselves.
Broadcast PR strategy and activation
News generation and media sell-in
Video and content production
Our Approach
The campaign by Doritos features people who defy expectations. Whether they are older, have a disability or are proudly not conforming to society’s stereotypes.
One notable person to feature in the campaign is Manchester City player and Lioness Chloe Kelly who had a giant mural unveiled in honour of her record breaking penalty – the fastest recorded of any player, man or woman, that year.
With just an hour of access to Chloe and no live interviews permitted, our job was to maximise media pick up in that short window.
