Protect Pure Maths
Launching the UK’s first ever Maths Summit
Date
March, 2024
Client
Protect Pure Maths
Category
Commercial
The result
Interviews with National Media – Sky, 5Live, Radio 4 (Woman’s Hour), Channel 5 News, Times Radio
Reach
Pieces of coverage
Challenge
In March the UK’s first ever maths summit took place at the Science Museum. The summit was an opportunity to highlight the important role of Maths in the UK’s future and what needs to be done to ensure there are enough maths teachers coming through the system. Never before had there been a meeting of this scale involving all the learned societies.
News generation and media sell-in
Research-led story development
Media training and spokesperson preparation
Our Approach
BF media were asked to handle all broadcast media for the event and highlight the important role maths plays in our day to day lives, from smartphones to vaccines to AI to national security and finding solutions to combat climate change.
Armed with a handful of notable mathematicians, including Bobby Segul and Anne Marie Imafidon and new data which showed the importance employers now place on recruiting candidates with Maths degrees, BF media were able to secure interviews on outlets such as Sky, Woman’s Hour and 5 Live. And while those opportunities were the jewels in the crown – getting news of the summit itself out to broadcasters led to a nationwide conversation on the importance of maths both on a national and regional level with 20+ other stations such as BBC Wales, Essex, Nottingham and Derby running phone ins with local Maths teachers to debating the role maths has to play in the UK’s future and set maths puzzles to their listeners.
