Six Nations Rugby
Launching the Women’s Six Nations Championship
Date
March, 2024
Client
Six Nations Rugby
Category
Sports & National Interests
The result
Interviews with National broadcasters
Reach
Pieces of broadcast coverage
Challenge
Every once in a while a project comes along that requires the ability to spin multiple plates at the same time and this was the scenario when we were asked to support the launch of the 2024 Women’s Six Nations Launch from Frameless in London.
Broadcast PR strategy and activation
International broadcast coordination
Media training and spokesperson preparation
Our Approach
Our role was to coordinate a series of interviews with the captains and coaches of each national team (12 people in total) while navigating the many other roles and responsibilities each of them was required to perform within a jam-packed two hour schedule on launch day.
This required detailed planning, numerous boots on the ground and the ability to think on our feet and react to any changes in timings and availability – keeping players, coaches and the many media in attendance, happy.
While it required a lot of sweat and quick thinking – results were delivered and delivered seamlessly.
