BF Media’s strategy was straightforward yet impactful: we took the story directly to the communities benefiting from OVO’s support. Instead of a one size fits all approach or a traditional broadcast day, we facilitated live and pre-recorded broadcast interviews from the very locations where the events were taking place—community hubs in Bristol, Glasgow, Inverness, and Newport – with OVO branding and messaging prominent in each interview.

This approach allowed us to capture authentic, on-the-ground reactions and stories, showcasing the real-world impact of OVO’s contributions. By embedding ourselves within these communities, we ensured that the media coverage was not only informative but also deeply human and relatable.

The initiative garnered significant media attention, including coverage by BBC News, highlighting the positive impact of community-driven support during challenging times.