Gipsy Hill Brewing Company
Launching the World’s First Carbon Negative Beer
Date
November, 2023
Client
Gipsy Hill Brewing Company
Category
Commercial
The result
minute feature on Sky News Climate Show
Reach
Other features included ITV London, 5 Live, LBC & BBC London
Challenge
BF media have been advising Gipsy Hill Brewing Company for a number of years but in the Summer of 2023 the beer brand had an exciting new announcement they wanted to amplify.
The South London brewery believed they had created the worlds first carbon negative beer, without offsetting any emissions.
Media training and spokesperson preparation
News generation and media sell-in
Broadcast PR strategy and activation
Our Approach
Knowing that any scientific claims would be foresnically assessed by any Science editor we partnered with our friends at MHP and set about preapparing Gipsy Hill’s spokesperson and co-founder Sam McMeakin, for all possible forms of media interviews and line of questioning to ensure the claims stood up to scrutiny.
Another challenge, was to own the conversation of carbon negative beer – and being the first to actually create a line – without referencing another well known global brand that had already claimed to be the first to do so.
