We Are Undefeatable
Launching Move to Your Mood
Date
August, 2022
Client
We Are Undefeatable
Category
Social Impact & Public Advocacy
The result
TV Interviews – Loose Women, Channel 5 News
Reach
National Interviews – Radio 2, 5 Live, Radio X Breakfast, Times Radio
Challenge
BF media were asked to handle broadcast media relations on behalf of 16 leading health and social care charities, to raise awareness of their Move to Your Mood summer campaign which encourages the 15 million people in the UK living with long term health conditions (LTHC) to find a move that works for them and how they’re feeling that day.
Research-led story development
News generation and media sell-in
Media training and spokesperson preparation
Our Approach
The spearheaded by Gok Wan, The Move to Your Mood campaign aims to give everyone the confidence to enjoy physical activity and inspire them to start everyday by moving to their mood and as a result Gok worked with We Are Undefeatable to create five-minute exercise videos aimed at getting people with LTHC moving no matter their mood.
Over just 3 hours BF media were able to deliver 9 interviews, 6 of which were high indexing national outlets including Loose Women, Radio 2 and 5 Live.
