BF media in PRovoke

Sports & Broadcast Specialists Launch New Agencies

Former Good Relations senior business consultant Safi Zisman has set up BF Media, focused on traditional broadcast media.

Zisman, who has also worked at broadcast specialist Markettiers and describes himself as “passionate about all things audio” told PRovoke that his new venture’s focus had been shaped by the pandemic.

“As broadcasters’ role in educating, informing and entertaining became more and more important, brands have cottoned on that it should be more of a focus to reach target audiences,” he said. “With more people staying home for work than ever before, the broadcast industry has seen a spike in audience numbers with some networks seeing a rise of almost 20%.”

Zisman said he also wanted to make a meaningful impact with the agency: “I wanted the freedom to address some of the issues prevalent in our industry, including diversity and inclusion. BF Media was born out of a desire to do things differently and to make a genuine positive impact to the industry we work in, to our team and to the society we live in. We want to provide opportunities for those who have felt that their paths have been blocked.”

To read the full article click here