BF media in PR Week

Broadcast comms figure launches agency

BF Media will provide strategy, communications and PR services with a focus on broadcast media.

Safi Zisman has 10 years’ experience in broadcast and traditional PR. He was a senior business consultant at Good Relations’ broadcast arm, and previously worked at Markettiers4dc and Pitch Marketing Group.

“Broadcast should always come first when devising your communications strategy. If you can make your story work on TV or radio, the rest of the media will follow. The opposite isn’t true,” he said.

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BF media in PR Week