News & Blogs

Right now, in May 2022, broadcast is booming. The latest RAJAR figures show that 89% of the adult population are tuning into their selected radio shows each week. In the last quarter LBC News, not the LBC of Nick Ferrari and James O’Brien but the station’s rolling news output just hit a million listeners for […]

When BF media secure an interview request with Sky News Radio for one of our clients, the office fills with the sounds of woop woop’s, back slapping and high fives. As the main supplier of news to the commercial radio network, an interview with the broadcaster can reach a potential audience of 26 million, so […]

Setting an agency up on your own, without a partner or mentor can be tough. In the absence of someone to bounce ideas off you are constantly second guessing yourself, often making no decision for fear of it being the wrong one. It was during this process, almost a year ago when formulating the early […]

New broadcast specialist agency BF Media has formed a pro bono partnership with Alzheimer’s Research UK, after inviting hard-hit charities to pitch for round-the-clock broadcast support for a year. At the start of 2021 the agency, launched in January by former Good Relations consultant Safi Zisman, invited charities to apply for a year of broadcast consultancy, […]

By Caragh Dougan, Junior Consultant Like a lot of people, I lost my job due to COVID-19 and as disheartening as it was, it came as a blessing in disguise as it gave me time to review what I wanted to do with my life and what sort of a career I wanted to carve […]

I remember reading this article back in 2014. I don’t recollect how or where or I came across it but I remember it bothering me. As an account manager, still cutting my teeth in broadcast PR I probably felt a bit attacked, maybe a bit embarrassed at the thought that the wider PR community would […]

If your brand were a person, what would they sound like?   Anytime BF media are briefed on a potential podcast project, this is the first question we ask. Budget, content, strategy – they can all come later but if you want to make a podcast, the most important consideration is, who your brand would […]

Sports & Broadcast Specialists Launch New Agencies Former Good Relations senior business consultant Safi Zisman has set up BF Media, focused on traditional broadcast media. Zisman, who has also worked at broadcast specialist Markettiers and describes himself as “passionate about all things audio” told PRovoke that his new venture’s focus had been shaped by the […]

We were thrilled that our official launch got a write up in PR Week