BF media provided Alzheimer’s Research UK with ongoing broadcast support across 2021.
A large part of our work over the year involved putting new research findings into context. In a five-minute broadcast interview, the charity can help millions understand how a new study impacts their lives, or how they can influence their dementia risk.
Too often, dementia is written off as an inevitable part of ageing, or simply ‘a bit of memory loss’ so the broadcast opportunities we secured have played a role in helping journalists show the reality of how dementia affects people.
Whether it was helping to increase petition sign ups for increased funding by 20% by setting up interviews with case studies and researchers, securing an exclusive 20 minute segment on BBC Breakfast in order to increase donations ahead of the London Marathon, raise the profile of the organisations CEO and Head of Policy or help drive traffic to the website by encouraging viewers and listeners to take part in a new brain health quiz, our work in 2021 had a measurable impact.
Highlights across the year included coverage on Lorraine, Good Morning Britain, Times Radio, Sky News, Absolute, Magic & BBC Breakfast, not to mention hundreds of regional TV and radio interviews.