Alzheimer’s Research UK

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Alzheimer’s Research UK
Project Date
March 2021

BF media provided Alzheimer’s Research UK with ongoing broadcast support across 2021.

A large part of our work over the year involved putting new research findings into context. In a five-minute broadcast interview, the charity can help millions understand how a new study impacts their lives, or how they can influence their dementia risk. 

Anneka Rice encouraging the public to take part in the Brain Health Quiz

Too often, dementia is written off as an inevitable part of ageing, or simply ‘a bit of memory loss’ so the broadcast opportunities we secured have played a role in helping journalists show the reality of how dementia affects people.

1988 Gold Medal Winning Olympian, Imran Sherwani discussing his Alzheimer’s diagnosis

Whether it was helping to increase petition sign ups for increased funding by 20% by setting up interviews with  case studies and researchers, securing an exclusive 20 minute segment on BBC Breakfast in order to increase donations ahead of the London Marathon, raise the profile of the organisations CEO and Head of Policy or help drive traffic to the website by encouraging viewers and listeners to take part in a new brain health quiz, our work in 2021 had a measurable impact.

Alzheimer’s Research UK’s CEO, Hillary Evans & case study, Olive Munro encouraging petition sign ups

Highlights across the year included coverage on Lorraine, Good Morning Britain, Times Radio, Sky News, Absolute, Magic & BBC Breakfast, not to mention hundreds of regional TV and radio interviews.

Over the past year BF media have grown to feel like an extension of our media team, supporting us on a range of diverse projects across the year, often suggesting routes to coverage we hadn’t considered.

The standard of opportunities they have secured has been second to none and their counsel has been honest, clear and accurate.

Laura Phipps, Head of Communications
Stephen Tompkinson urging the government to keep to their funding promises