The British Board of Film Classification (BBFC) focus on helping children and families choose well by providing them with the guidance they need to help them watch what’s right for them and avoid what’s not.
With the huge growth in film, video and online content, and the ease with which we can watch and use it, their work is becoming more important than ever.
Our role in supporting the BBFC over the course of 2021 has been to provide a platform within broadcast media to raise awareness of the work they do and support the promotion of the organisation’s new research and resources, and also explain why and how they do it.
A key part of the BBFC mission is to respond to and reflect changing social attitudes towards media content through proactive public consultation and research, and it is the results of these findings that BF media have been helping to amplify.
While we have provided counsel on angles and tone of voice that would serve TV and radio outlets best, our role as broadcast partner has primarily focused on securing media coverage and boy have we landed coverage!
Whether it’s been discussing classification inconsistencies found on streaming services, delving into why swearing has become less culturally taboo, highlighting the positive role film can play in creating a dialogue around mental health or explaining the impact racial and cultural discrimination has on viewers, we have been helping the organisation explain what they do and who they are to a consistently huge audience – in fact over the year we averaged 85 pieces of broadcast coverage per project.
Since starting to work together, our broadcast coverage has helped land clear and key messaging with parents, led to increased traffic to the website and helped raise brand awareness.
But don’t just take our word for it…..