In October 2024, Represent, one of Britain’s fastest-growing fashion brands, made its mark on the UK retail scene with the opening of its first-ever store in Manchester. Worn by global icons like Oasis, The Weeknd, and Post Malone, the brand’s rise has been nothing short of extraordinary.
Founded in Bolton in 2011 by brothers George and Michael Heaton, Represent started with a humble £150 in cash and a space in their father’s shed to design T-shirts. Fast-forward to 2024, and the luxury menswear brand is on track for a record £100 million turnover by year’s end, with projections to hit £250 million by 2028.
When it came to supporting the opening of their new store, BF Media was called upon to share the Heaton brothers’ remarkable story with high-profile media outlets.
By focusing on the brothers’ journey from humble beginnings to global success, and strategically teasing their upcoming collaboration with Liam and Noel Gallagher—at a time when an Oasis reunion was all anyone could talk about—BF Media secured long-form features on BBC Breakfast, BBC Lunchtime News, and Radio 4’s ‘Game Changers’.
Results:
- 3 high-profile interviews
- Audience reach of 12.5 million